Greenscape Landscaping
Greenscape
Landscaping
Project: Website Design and Management, Search Engine Optimization (SEO), Photography, Video Production, Meta Advertising Campaigns, Social Media Management, Google Business Profile Updates, Graphic Design, Print Collateral, and Ongoing Marketing Support.
Landscaping · Spokane, WA & Coeur d’Alene, ID · TradeUp client since December 2025Greenscape Landscaping is a high-end landscaping company based in Spokane, Washington. While their work spoke for itself with a long-standing reputation in the community, their digital presence didn't reflect the same level of quality or generate the consistent leads they wanted.
They came to us looking for a full-scale marketing solution that would showcase their craftsmanship, improve their visibility, and bring in more of the right clients.
The Challenge
Greenscape had the portfolio, talent, and reputation, but their digital presence didn't match. They had no streamlined brand identity and minimal visibility online.
We delivered a full-scale marketing system built around the quality of Greenscape's work. That started with a custom-designed, SEO-optimized website to serve as their digital home base. From there, we captured their projects through high-quality photo and video shoots — fueling content for their portfolio, social media, and digital ads.
To drive traffic and leads, we launched targeted Meta ad campaigns using custom visuals and copy, directing homeowners to the fully optimized website.
We also handled their local SEO, kept their Google Business Profile updated, and created branded print materials to reinforce their presence.
Through consistent communication, tailored strategy, and content that makes their work shine, we helped Greenscape turn their finished jobs into ongoing lead generators.
Hear it from Jesse
Jesse SonnelandOwner, Greenscape Landscaping
Results
2,447 clicks for under a dollar each.
Twenty-two campaigns since the contract started, built around the offers that actually convert in landscaping: first-application discounts, lighting installs, HOA and realtor testimonials.
Best-performing campaigns
Meta Ads Manager · clicks and cost per click
| Campaign | Clicks | Cost per click |
|---|---|---|
| Tired of Slow Landscapers | 258 | $0.66 |
| Facebook page promotion | 241 | $0.40 |
| Realtor testimonial | 198 | $0.90 |
| HOA testimonial | 174 | $0.99 |
| 50% off first application | 125 | $0.97 |
1.8 million views in one market.
Four posts a week, every week, plus the reel library. Spokane is a mid-size city — 1.8 million views means the brand is genuinely hard to miss there.
Account totals
| Metric | Total |
|---|---|
| Content views | 1,800,000 |
| Page visits | 26,000 |
| Content interactions | 10,700 |
| Link clicks | 5,100 |
| New follows | 1,600 |
Account totals
| Metric | Total |
|---|---|
| Accounts reached | 21,300 |
| Content views | 24,153 |
| Profile visits | 454 |
| Link clicks | 267 |
| New follows | 103 |
A page for every service they sell.
Landscaping isn’t one job, it’s thirty. Rather than bury everything under a services tab, we gave each one its own page on each site — spokanegreenscape.com for Washington, greenscapecda.com for North Idaho.
Service pages by category
Across both sites
| Category | Services |
|---|---|
| Lawn & garden care | Mowing · Fertilization · Aeration · Dethatching · Cleanup · Pruning |
| Landscape installation | Design · Pavers · Retaining walls · Water features · Fire pits · Lighting |
| Irrigation | Install · Repair · Turn-on · Blowout · Smart controllers |
| Pest control | Rodent · Spider & insect barriers |
| Snow & de-icing | Residential · Commercial · De-icing |
| Seasonal | Christmas trees · Christmas light installation |
A second market, built from nothing.
We built the Idaho site its own 24-page library rather than pointing Idaho traffic at a Spokane page. Nine months on it ranks first for Hayden lawn care and pulls eleven times the daily search visibility.
Search visibility, quarter by quarter
Average daily impressions · greenscapecda.com
North Idaho terms we own
Average position, Google Search Console
| Search term | Avg. position |
|---|---|
| best landscaping services in hayden | 1.0 |
| hayden lawn maintenance | 1.0 |
| hayden id lawn care solutions | 1.0 |
| cda landscape services | 1.0 |
| garden care hayden idaho | 3.8 |
| landscaping hayden idaho | 5.0 |
In Spokane they search the name.
Greenscape is the established brand in its own city, and Google shows it: they hold the top spot for their own name, and more than a third of everyone who searches it clicks through.
Sessions by channel
Google Analytics 4
Organic search and direct are neck and neck — the signature of a brand people already know by name.
Pages earning search clicks
Clicks · average position
| Page | Clicks | Avg. position |
|---|---|---|
| Home | 4,798 | 18 |
| Customer accounts portal | 514 | 5 |
| Contact | 477 | 12 |
| Christmas trees | 431 | 9 |
| Sprinkler repair | 274 | — |
| Dethatching & power raking | 140 | — |
Nine months of output.
Everything below is built, filmed, written, or maintained by TradeUp, every month, across both markets.
24 Reels produced
Shot on site and cut for social, plus a hype film and a commercial promo.
4 a week Social posts
Facebook and Instagram, written, designed and scheduled every week.
22 Paid social campaigns
Built, launched, monitored daily and adjusted on budget.
Weekly Google Business Profile
Photo uploads and review responses every week across both markets.
74 Pages built & maintained
Two sites, 54 service pages, plus citations, backlinks and blog posts.
Monthly Reporting & strategy
Marketing report and a standing client meeting on the third Tuesday.
TradeUp Marketing engagement began December 8, 2025. Sources: Meta Ads Manager, campaigns launched December 2025 – August 2026. Meta Business Suite, January 2025 – August 2026 — social figures are account totals. Google Search Console, spokanegreenscape.com and greenscapecda.com, April 2025 – August 2026; like-for-like comparison is May–August 2025 against May–August 2026. Google Analytics 4, Greenscape Landscaping property. Page counts reflect published pages on spokanegreenscape.com and greenscapecda.com.
Website
Greenscape's website is a full-service lead-generation platform built to capture every type of client they want to attract.
We designed a custom, SEO-optimized website from the ground up, structured to highlight the breadth of services they offer while guiding users toward action at every step.
Dedicated service pages for each specific offering feature original photography and video content we captured on-site, along with compelling copy tailored to the specific service and region.
These service pages have pulled in thousands of impressions and clicks each month, directly driving traffic from high-intent users searching for exactly what Greenscape offers.
Every part of the site is built with location-specific SEO in mind, carefully optimized for how homeowners in Spokane and surrounding areas search for landscaping services.
The result is a website that looks beautiful, builds trust, brings in traffic, converts leads, and supports real business growth year-round.
As Greenscape adds services or shifts focus, the site evolves with them so their digital presence always reflects the current goals of the business and continues to drive qualified leads without missing a beat.
Photography
Greenscape's work speaks for itself, so we made sure the visuals do it justice. Our team captured stunning, on-site photography that showcases their finished projects and work in progress.
Every shoot is strategically planned to highlight layout, detail, and craftsmanship, from sweeping drone landscape views to close-ups of lighting, stonework, and textures.
These photos fuel the website, social media, Meta ads, and print materials. They build trust, inspire desire, and help future clients picture themselves living in a space Greenscape designed.
Video Production
We produced a series of impactful videos that bring Greenscape's brand and their work to life. Each video captures the real action on-site: heavy equipment placing massive stone slabs, team members installing intricate sprinkler systems, and the hands-on effort that goes into creating high-end landscapes.
We also captured the team spirit and comradery that makes Greenscape such a well-oiled machine, working closely together to get the job done quickly and efficiently.
Drone footage reveals the scale of each project, while ground-level shots and close-ups showcase the detail and craftsmanship. The result is a dynamic, authentic view of the process that builds credibility and keeps viewers watching.
These assets are used across their website, Meta ads, and social channels, boosting trust, engagement, and conversions with every view.
Graphic Design
Greenscape sells thirty-odd separate services across two states, and a post that just says “landscaping” sells none of them. The design work gives each one its own piece: the irrigation system that saves water and adjusts to Spokane weather, the design-and-install that turns a bare lot into a dream yard, the maintenance that keeps it that way.
The frame around them never changes. One typeface, the Greenscape green, the tree mark and the phone number in the same place every time, so a Spokane homeowner who has scrolled past four of these recognises the fifth before reading it.
Half of it sells an outcome rather than a service — from tired landscaping to fresh and colourful, more than a yard, a place for your family — because nobody books a retaining wall for the retaining wall.
The same system runs the paid creative behind the twenty-two Meta campaigns and the branded print that goes out with the crews, so an ad, a post and a leave-behind all read as the same company in both markets.
We brought traffic from every angle: Steady organic traffic and Meta ads put Greenscape's work in front of the right people, turning high-quality projects into high-quality leads.